Judy Korzenowski - BHHS Commonwealth | Newton, MA Real Estate, Brookline, MA Real Estate


There is no surefire formula to craft the perfect home listing. Instead, a seller must allocate the necessary time and resources to ensure a listing hits the mark with buyers. If a seller fails to do so, this individual may struggle to stir up interest in his or her home. Perhaps worst of all, this seller's home may linger on the real estate market for an extended period of time.

Ultimately, there are lots of things a seller can do to craft an engaging and informative home listing. These include:

1. Focus on the Positives

Think about why a buyer may consider your house over other available properties. Then, you'll be better equipped than ever before to highlight your home's positive aspects in your listing.

It may be beneficial to consider what makes your house unique as well. If you include details that show buyers why your home is a one-of-a-kind residence, you may be able to increase the likelihood that buyers will want to view your house in-person.

2. Provide Accurate Information

There is no reason to stretch the truth in your home listing. In fact, doing so may actually slow down the home selling process. But if you include accurate information about your residence in your listing, a buyer can use your listing to determine if your house is the right choice based on his or her individual needs.

When it comes to crafting an effective home listing, a straightforward approach is ideal. Thus, avoiding jargon is crucial, particularly if you want your listing to make a positive impression on buyers.

3. Include High-Resolution Images

Although your listing may include great information about your house, you may want to incorporate high-resolution images of your residence into your listing. That way, you can show buyers the true beauty of your house.

Of course, before you take photos of your home's interior and exterior, you should perform house cleaning and maintenance. Because if you incorporate photos into your listing that portray your house in a negative light, it may be difficult to generate interest in your residence.

For those who require extra help as they put together a home listing, working with a real estate agent may be a good idea. A real estate agent is a house selling expert who can help you create a listing that matches your expectations.

Typically, a real estate agent will meet with a home seller and learn about this individual's property selling goals. He or she next will help a seller craft a listing. Finally, when a listing is ready, a real estate agent will add a seller's residence to the housing market and promote the home to buyers.

To achieve the best-possible results during the home selling journey, it helps to craft a listing that is easy to understand and provides valuable information about a house. Thanks to the aforementioned tips, you can create a home listing that may help you garner interest in your residence as soon as it becomes available.


After you receive an offer on your home, how should you respond? Ultimately, there are many questions for a home seller to consider before accepting a proposal, including:

1. What is my home worth?

Did you get your home appraised before you added it to the real estate market? If so, you may want to review a home offer in contrast to your home appraisal. This will give you a better idea about whether the offer is "fair" based on your home's condition.

If you have not received a home appraisal, there's no need to worry. In fact, there are many ways to assess your home to determine whether to accept or decline a proposal.

Check out the prices of comparable residences in your city or town. This will enable you to see how these houses are priced and better understand how to proceed with an offer.

Also, review the prices of homes that recently sold in your area. With this information, you can learn about the current state of the housing market.

2. Are there any other offers to consider?

As a home seller, you'll likely have 24 to 48 hours to respond to an offer on your residence. But if you receive multiple offers at the same time, you'll want to evaluate these proposals in conjunction with one another.

Even if you receive two offers for the exact same price, these proposals may differ.

For example, a homebuyer who has financing in hand will be able to streamline the process of going from homebuyer to homeowner. On the other hand, a homebuyer who submits an offer without financing in hand may require additional time to secure a mortgage from a bank or credit union.

Take a close look at all of the offers on your home. Review these proposals with a fine-tooth comb, and you'll be able to make an informed decision.

3. Does this offer meet or exceed my expectations?

An offer on your home may fall short of your initial asking price, but this offer can still meet or surpass your expectations.

Consider what you hope to accomplish as a home seller as you review an offer.

For instance, if your goal is to sell your home as quickly as possible, you may be more inclined to accept one of the first offers you receive. Or, if you can afford to remain patient, you may want to take a wait-and-see approach to ensure you get an offer that matches or exceeds your initial asking price.

4. What will happen if I accept the offer?

After you accept an offer on your home, a homebuyer likely will want to complete a home inspection.

If the home inspection goes well, the homebuyer probably will proceed with his or her purchase. If it does not, you may need to complete home maintenance or repairs to finalize the purchase agreement.

Remember, if you accept an offer, there are still several steps that will need to be completed before you sell your house. With an expert real estate agent at your side, you'll know exactly what to expect at each stage of the home selling process.


If you receive an offer to purchase your house, should you accept it? Home sellers across the United States face this question regularly. To determine the right answer, a home seller needs to weigh the pros and cons of an offer.

Deciding how to proceed with an offer to purchase is no easy task. Lucky for you, we're here to help you analyze a homebuying proposal so you can make an informed decision.

Now, let's take a look at three tips to help you determine whether accepting an offer to purchase is the right choice.

1. Review Your Home Selling Goals

Now may prove to be a great time to revisit your property selling goals. That way, you can assess whether an offer to purchase corresponds to these goals.

If you find that a homebuying proposal fails to help you accomplish your property selling goals, you may want to counter or reject the offer. On the other hand, if an offer to purchase falls in line with your home selling goals, you may want to approve the proposal.

2. Consider Your Home Selling Timeline

How much time you have left to complete the home selling journey can have far-flung effects, and for good reason. If you face a tight deadline to sell your home, you may be more inclined than ever before to accept an offer to purchase your house. Conversely, if you can afford to be patient, you may want to reject or counter a homebuying proposal.

Analyze your house selling timeline closely – you'll be glad you did. If you determine there is still plenty of time at your disposal, you may want to reject an offer to purchase that falls short of your expectations. Comparatively, if you are short on time, you may want to accept a homebuying proposal and move forward in the property selling journey.

3. Consult with a Real Estate Agent

Determining how to proceed with an offer to purchase is difficult, regardless of whether you're a first-time or experienced home seller. Fortunately, you can hire a real estate agent who can help you make the best-possible decision.

A real estate agent serves as an expert guide throughout the home selling journey. He or she will help you list your residence and promote it to prospective buyers. Plus, a real estate agent will offer tips to help you differentiate your residence from the competition.

Of course, when you receive an offer to purchase your home, a real estate agent is happy to provide a recommendation as well. A real estate agent is honest and unbiased and has a seller's best interests in mind. Thus, this housing market professional can help you decide whether to accept, reject or counter any offer to purchase, at any time.

Accepting an offer to purchase is a life-changing decision and should not be taken lightly. Thanks to the aforementioned tips, you can evaluate a homebuying proposal and determine whether an offer is right for you.


A home selling negotiation may seem like a major hassle, particularly for property sellers who want to find a buyer as soon as possible. Fortunately, a prepared home seller will be able to streamline the property selling cycle as well as get the best price for his or her residence.

What does it take to complete a successful home selling negotiation? Here are three must-haves that will ensure any home seller can finalize a successful negotiation quickly and effortlessly.

1. Housing Market Data

Understanding the ins and outs of the housing market can help an ordinary home seller become an exceptional one. As such, if you allocate the necessary time and resources to collect housing market data, you may be better equipped to enter a negotiation as an informed home seller.

Housing market data is readily available – you just need to know where to look for it.

For example, home sellers can examine the prices of recently sold houses that are similar to their own. By doing so, home sellers can see how their house stacks up against the competition – and whether the price a homebuyer wants for a residence is in line with similar properties.

2. Realistic Expectations

Let's face it – as much as a home seller would like to enjoy a fast, seamless negotiation with a property buyer, many hurdles may delay a home sale. But a home seller who establishes realistic expectations before a negotiation begins may be able to minimize stress.

For home sellers, it is important to understand that a negotiation must meet the needs of both a property buyer and seller. And if you consider the homebuyer's perspective, you may be able to enter a negotiation with an open mind.

Furthermore, a home seller should be unafraid to walk away from a negotiation if necessary. Although exiting a negotiation is far from ideal, it is important to remember that it is always an option. Thus, if a negotiation reaches a point where you start to feel uncomfortable, you can always walk away and relaunch your efforts to sell your house.

3. An Expert Real Estate Agent

No one should be forced to enter a home selling negotiation without expert assistance. Luckily, real estate agents are available in cities and towns nationwide, and these housing market professionals possess the skills and know-how to assist home sellers during negotiations.

An expert real estate agent will serve as a liaison between a home seller and homebuyer. He or she will provide honest, unbiased recommendations throughout each stage of a home selling negotiation, ensuring you can make informed decisions along the way. Perhaps best of all, a real estate agent is happy to respond to any home selling concerns and queries – without exception.

Want to take the guesswork out of negotiating a home sale? Consider the aforementioned factors before you begin a home selling negotiation, and you can improve your chances of securing the best price for your residence.


As you get ready to add your house to the real estate market, you likely will consider high and low initial asking prices. However, it is important to remember that no two residences are exactly alike. And much in the same vein, the initial asking price for your home may vary from that of a similar residence based on your house's condition, age and other factors.

Ultimately, a diligent home seller will allocate the necessary time and resources to determine a competitive initial asking price for his or her residence. This seller will be able to establish an initial home asking price that hits the mark with buyers, and as a result, stir up plenty of interest in his or her house.

Determining the ideal initial home asking price may seem tough at first. Fortunately, we're here to help you set a competitive price for your residence, regardless of the current housing market's conditions.

Now, let's take a look at three tips to help you establish the ideal initial asking price for your residence.

1. Assess Your Home

The present condition of your house may have a major impact on its value. Thus, you should perform a home inspection before you list your house to identify any underlying problems and address such issues.

A home inspection is generally requested by a buyer after a seller accepts an offer on a residence. Conversely, a seller who wants to go above and beyond the call of duty may perform an inspection to take a proactive approach to home improvement projects. This approach may help a seller mitigate potential home problems before they are discovered later in the home selling process.

Thanks to a home inspection, a seller can establish home improvement priorities. Then, this seller can perform myriad home improvements and move closer to maximizing the value of his or her residence.

2. Evaluate the Housing Market

Operating in a seller's market is far different from selling a house in a buyer's market. If you review the real estate market, you can gain the insights you need to establish a competitive price for your home.

Take a look at the prices of houses in your area that are similar to your own residence. This information will enable you to understand the price range for comparable houses in your city or town.

Also, evaluate the prices of recently sold residences in your area. This housing sector data will allow you to determine whether you are operating in a buyer's or seller's market.

3. Collaborate with a Real Estate Agent

A real estate agent knows the ins and outs of selling a home in any housing market. He or she can offer a wide assortment of housing market data. Perhaps most important, a real estate agent will make it simple for you to establish a competitive price for your residence and reap the benefits of a fast, profitable home selling experience.

Want to add your house to the real estate market? Use the aforementioned tips, and you should have no trouble setting a competitive initial asking price for your house.




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