Judy Korzenowski - BHHS Commonwealth | Newton, MA Real Estate, Brookline, MA Real Estate


There is no surefire formula to craft the perfect home listing. Instead, a seller must allocate the necessary time and resources to ensure a listing hits the mark with buyers. If a seller fails to do so, this individual may struggle to stir up interest in his or her home. Perhaps worst of all, this seller's home may linger on the real estate market for an extended period of time.

Ultimately, there are lots of things a seller can do to craft an engaging and informative home listing. These include:

1. Focus on the Positives

Think about why a buyer may consider your house over other available properties. Then, you'll be better equipped than ever before to highlight your home's positive aspects in your listing.

It may be beneficial to consider what makes your house unique as well. If you include details that show buyers why your home is a one-of-a-kind residence, you may be able to increase the likelihood that buyers will want to view your house in-person.

2. Provide Accurate Information

There is no reason to stretch the truth in your home listing. In fact, doing so may actually slow down the home selling process. But if you include accurate information about your residence in your listing, a buyer can use your listing to determine if your house is the right choice based on his or her individual needs.

When it comes to crafting an effective home listing, a straightforward approach is ideal. Thus, avoiding jargon is crucial, particularly if you want your listing to make a positive impression on buyers.

3. Include High-Resolution Images

Although your listing may include great information about your house, you may want to incorporate high-resolution images of your residence into your listing. That way, you can show buyers the true beauty of your house.

Of course, before you take photos of your home's interior and exterior, you should perform house cleaning and maintenance. Because if you incorporate photos into your listing that portray your house in a negative light, it may be difficult to generate interest in your residence.

For those who require extra help as they put together a home listing, working with a real estate agent may be a good idea. A real estate agent is a house selling expert who can help you create a listing that matches your expectations.

Typically, a real estate agent will meet with a home seller and learn about this individual's property selling goals. He or she next will help a seller craft a listing. Finally, when a listing is ready, a real estate agent will add a seller's residence to the housing market and promote the home to buyers.

To achieve the best-possible results during the home selling journey, it helps to craft a listing that is easy to understand and provides valuable information about a house. Thanks to the aforementioned tips, you can create a home listing that may help you garner interest in your residence as soon as it becomes available.


After you receive an offer on your home, how should you respond? Ultimately, there are many questions for a home seller to consider before accepting a proposal, including:

1. What is my home worth?

Did you get your home appraised before you added it to the real estate market? If so, you may want to review a home offer in contrast to your home appraisal. This will give you a better idea about whether the offer is "fair" based on your home's condition.

If you have not received a home appraisal, there's no need to worry. In fact, there are many ways to assess your home to determine whether to accept or decline a proposal.

Check out the prices of comparable residences in your city or town. This will enable you to see how these houses are priced and better understand how to proceed with an offer.

Also, review the prices of homes that recently sold in your area. With this information, you can learn about the current state of the housing market.

2. Are there any other offers to consider?

As a home seller, you'll likely have 24 to 48 hours to respond to an offer on your residence. But if you receive multiple offers at the same time, you'll want to evaluate these proposals in conjunction with one another.

Even if you receive two offers for the exact same price, these proposals may differ.

For example, a homebuyer who has financing in hand will be able to streamline the process of going from homebuyer to homeowner. On the other hand, a homebuyer who submits an offer without financing in hand may require additional time to secure a mortgage from a bank or credit union.

Take a close look at all of the offers on your home. Review these proposals with a fine-tooth comb, and you'll be able to make an informed decision.

3. Does this offer meet or exceed my expectations?

An offer on your home may fall short of your initial asking price, but this offer can still meet or surpass your expectations.

Consider what you hope to accomplish as a home seller as you review an offer.

For instance, if your goal is to sell your home as quickly as possible, you may be more inclined to accept one of the first offers you receive. Or, if you can afford to remain patient, you may want to take a wait-and-see approach to ensure you get an offer that matches or exceeds your initial asking price.

4. What will happen if I accept the offer?

After you accept an offer on your home, a homebuyer likely will want to complete a home inspection.

If the home inspection goes well, the homebuyer probably will proceed with his or her purchase. If it does not, you may need to complete home maintenance or repairs to finalize the purchase agreement.

Remember, if you accept an offer, there are still several steps that will need to be completed before you sell your house. With an expert real estate agent at your side, you'll know exactly what to expect at each stage of the home selling process.


There are a number of reasons you may want to sell your home quickly. Whether you’re hoping to avoid making two mortgage payments, or if you are moving a long distance and have a limited time to close on your old home, it can become imperative to sell quickly.

Many homeowners in a rush to sell their home are at a loss for what they can do to increase their chances of selling quickly without substantially lowering the price.

If you’re in a competitive buyer’s market it can be even more difficult to make a quick sale. Fortunately, there are things you can do to help expedite the selling process. In today’s article, we’ll show you how to do just that.

Read on for tips on selling your home faster so you can move on to focusing on your new home.

Presentation matters

To give yourself the best chance of attracting buyers, you’ll want to focus on cleaning and staging your home.

Many sellers leave their belongings in the home and simply fill up their closet and basement while selling their home. A better approach is to rent a storage unit to keep your belongings in. This will make sure you can showcase the size of your closet and other storage areas in viewings and in your photography.

When it comes to photography, using high quality photos that show off the lighting and spaciousness of your home will attract more leads on your home. Spending money to hire a photographer for the day can save you valuable time and give you quality, marketable photos of your home.

Rethink your pricing

If you need to sell quickly, the easiest way to do so is to make sure you’ve priced your home reasonably. Many sellers have a tendency to aim high, thinking that they will be haggled down by a buyer.

However, fewer people will reach out if your home is outside of their budget. Set your home price close to its market value and make adjustments accordingly.

Add quick curb appeal

Curb appeal is the measure of how welcoming and desirable your home looks upon driving by or pulling into the driveway. This can be achieved with landscaping, paving the driveway, and cleaning the house’s siding.

However, you don’t have to spend thousands to clean up the outside of your home. Sometimes simply mowing and edging the lawn and adding fresh mulch goes a long way toward improving curb appeal.

Another thing to consider is the best time to take outdoor photos of your home. If you have a great view or sunsets, try taking photos at different times of the day to show off all your property has to offer.

Remove personal items

You want your home to appear livable--not lived in. Make sure family photos and other personalized items have been removed for real estate photography, open houses, and viewing.

Similarly, if you have any rooms painted colors that others may find jarring, re-paint them in a neutral, calming color. And, if any of your walls are painted a dark color, brighten them up to make the room appear larger.

This approach stands true for the driveway and garage as well. You want potential buyers to imagine how they could use the space--not how you’re currently using it. Make sure your vehicles and outdoor equipment are out of sight in your photos and during showings.


As a first-time home seller, it is important to avoid shortcuts. By doing so, this home seller may be better equipped than others to reduce the risk of accepting a "lowball" offer on his or her residence.

A lowball offer is something that every home seller would like to avoid. Yet a home seller who lacks real estate knowledge and insights may struggle to identify a lowball offer, particularly if he or she is listing a residence for the first time.

Ultimately, there is no need for a first-time home seller to settle for a lowball offer. Lucky for you, we're here to teach you how to identify a lowball offer in any real estate market, at any time.

Now, let's take a look at three tips to help a first-time home seller identify and address a lowball offer on his or her residence.

1. Learn About the Housing Market

The housing market often fluctuates, and a real estate sector that favors home sellers today may morph into one that favors homebuyers tomorrow. As such, a first-time home seller should allocate the necessary time and resources to monitor real estate market patterns and trends closely.

To learn about the housing market, it is essential to analyze available houses in your city or town. Furthermore, don't forget to assess available houses that are similar to your own.

Housing market data can provide pivotal insights that a home seller can use to stir up substantial interest in his or her residence. Plus, these insights can help a home seller establish a competitive price for a home, thereby reducing the risk of receiving a lowball offer on his or her house.

2. Understand Your Home's Value

For first-time home sellers who want to avoid lowball offers, a home appraisal is ideal. In fact, a home appraisal can make it simple for a first-time home seller to understand what his or her property is worth based on its current condition.

As part of a home appraisal, a property inspector will assess a house both inside and out. After the appraisal is completed, the inspector will provide a home seller with a report that outlines his or her findings. Then, a home seller can use the report findings to review a house's strengths and weaknesses and complete home improvements as needed.

A home appraisal can help a home seller uncover ways to bolster a house's interior and exterior. In addition, the appraisal can provide insights that highlight a home's true value and help a home seller minimize the risk that he or she will accept a lowball proposal.

3. Collaborate with a Real Estate Agent

A first-time home seller may be uncertain about how to proceed with an offer. Fortunately, real estate agents can provide unparalleled insights into the housing market and help home sellers make informed decisions.

In most instances, a real estate agent is happy to discuss an offer with a home seller. This housing market professional can offer honest, unbiased home selling recommendations to ensure a home seller can differentiate between a lowball offer and a strong proposal as well.

Avoid the danger of accepting a lowball offer on a residence – use the aforementioned tips, and a first-time home seller will be better equipped than ever before to accept the best proposal for his or her house.


A home showing may play a key role in your ability to sell your house. If a showing is successful, a buyer may submit an offer in the hours or days that follow. On the other hand, if a home fails to impress during a showing, a buyer likely will continue to search for the perfect residence.

It can be easy to ensure that a home showing is successful. Now, let's take a look at three steps that home sellers can follow to increase the likelihood of a successful showing.

1. Clean Your Home

A neat, tidy home is likely to make a positive first impression on potential buyers. Therefore, you should allocate the necessary time and resources to clean your home from top to bottom prior to a showing.

Mow the front lawn, trim the hedges and perform assorted home exterior maintenance. That way, you can instantly boost your house's curb appeal.

Also, wipe down countertops, vacuum carpets and complete various home interior maintenance. By doing so, you can guarantee that potential buyers will like what they see as soon as they walk through your home's front door.

2. Remove Personal Belongings

The goal of a home showing is to help a potential buyer envision what life would be like if he or she purchases your house. As such, you'll want to take down artwork, photographs and any other personal belongings before a home showing. Because if you keep these items on display, it may be tough for a buyer to picture himself or herself as the owner of your home.

Don't forget to eliminate as much clutter from your home as possible too. If you put excess items in storage or sell or donate these items, you can cut down on clutter and show off the true size of your residence.

3. Be Flexible

After you perform extensive home interior and exterior cleaning and remove myriad personal belongings from your residence, it may be only a matter of time before a home showing is scheduled. If you remain flexible, you can boost your chances of hosting as many home showings as possible.

There is no telling when a prospective buyer will want to check out your residence. Thus, if you maintain your flexibility, you'll be ready to leave your house at a moment's notice to accommodate a buyer's request for a showing.

After a home showing, you may receive buyer feedback as well. If a buyer leaves negative feedback about your residence, there is no need to worry. Use this feedback to identify and address problem areas in your house, and you can guarantee that future home showings hit the mark with buyers.

Lastly, if often helps to work with an expert real estate agent when you sell your house. This housing market professional is happy to help you get ready for a home showing and will offer honest, unbiased home selling recommendations. As a result, a real estate agent can help you get the best possible results throughout the home selling process.




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